Monday, 10 January 2011

The Landrover spot 'Claymation' launches on TV this month - an animated ad of the classic car travelling through challenging terrain but cleverly using the changeable nature of clay, reworked and moulded into an urban city, a jungle and mountains. There is an elegance and charm about the story, that features a man transforming onto a stag, and a mountain melting to become a person surfing on the sea.
But I quite like the side project released alongside it: A viral featuring the main character "Clay Mason" talking to camera about his experience of filming the ad. Very personable.

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