Once upon a time..

A beautiful animation telling the story of Coco Chanel.

When I think words may be better than pictures

Ok, so the latest trend going around is all this visual notetaking at conferences and seminars. Cool huh? Well yes and no. Take these done by Eva Lottchen at The Story 2011 that I attended. These are quite detailed and beautifully presented; in fact they save me on reporting on what happened since I haven't written up part two of my notes yet!

However, looking at some of the notes on Ogilvy's new 'notes page' where people can upload their visual notes, and I can't blimmin' understand them. I wanted to find out what had been going on at the SWSX conference everyone's tweeting about, but check this - it all look's more interesting than a page of writing, but I can't make head nor tail of it. It is some else's shorthand and summary of the day - perhaps a great reminder/ nudge for those who were there, but to the outsider, not the best solution.

Nora Herting

So as an avid visualiser and illustrator I'm still on the fence about this. Maybe I need to watch last year's seminar on how to do Visual Notetaking to understand why it's so great. Let me know.
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Twittervision

Increasingly, articles are reporting that twitter has given a new lease of life to television ratings thanks to the inane banter/ heated debates that go on during programming. Now, tv producers can watch and receive realtime feedback from viewers and even interact themselves. This kind of audience engagement and consumer relationship has never occurred before.
I could never understand it - I mean, if you're watching a programme, you're watching a programme right? Wrong! Then I joined twitter. I had this inexplicable urge to let the world know my opinion and see what others were saying on the same subject. This instant conversation or eavesdropping of complete strangers was addictive. I have calmed down now, and do find 'following' twitter somewhat daunting, but you can't help but recognise the effect it has had on consumers and brands alike. You're no longer alone in voicing your opinion and shouting at the telly: you can tweet them instead. Incidentally, I love how that sounds delicate, almost like a nudge. 'Send us a tweet - it's not going to hurt'. I'm sure abuse can fit into 142 characters..