I'm loving the phonetic ads scattered around for Google Voice search - they really make you stop and literally 'speak' the words in your head. The campaign is based on the insight that when you usually speak to automatic search technology on the phone it normally takes three attempts for the woman in an extremely posh recorded voice says - "Did you mean Lancashire?" when you were clearly saying 'Leicester Square' in your best Queen's English. And so with Google voice search for mobile, you have to say it to get -phonetically, in order to get the right result.
My Favourite:
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