Tuesday, 7 June 2011

Oh crap.
There almost always comes a time in a creatives' career when an idea that they had many moons ago sits idle in their book/ bottom drawer and it isn't long before someone goes and bloody makes the thing. Is that flattering or just a case of ideas existing out there somewhere and people tapping into it as and when appropriate? In my case it was a campaign I thought up for Topshop to make the shopper's experience more bearable and convenient for those with fast paced lifestyles. It was more a technological solution as such than a conceptual idea, but it was based on the frustrations many feel (especially in winter) at having to undress and re-layer up to try on an outfit, This way,m with my special mirror, shopper's can try on clothes of their choice with minimum effort.
However with ever changing technology and brand competition it was only a matter of time before something similar was made:




Created by Russian agency AR Door

Using Microsoft Kinect and augmented reality, Topshop's flagship store in Moscow installed their very own virtual fitting room last month. A built-in camera recognizes a human body and superimposes a 3D model of a garment; allowing shopper to try outfits, switching clothes using simple gestures.


And below was my campaign thought up last November, quietly shown in my portfolio:


(All work shown above is original ideas by myself and not reproduced to the best of my knowledge at the time of production)


Had I had the contacts in the right places, who knows my 'Topshop Express' could well have come to fruition!
Oh well. Back to the drawing board.


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