Monday, 25 July 2011

Making music look good


So I managed to get on down to GLUG the other week & I wasn’t disappointed. The theme was music videos with top directors from the likes of Partizan, SkinFlicks, and Sony Music showcasing some of their best work. It really made me stop and fully appreciate the creativity and crazy amount of hard work that goes into producing some beautiful mini films that you never fully see or just catch a glimpse of.

Here’s a selection of my best video’s & the odd fact or two:



Phil Tidy who has produced some well known videos for the likes of Lily Allen, The Ting Tings, Dizzee Rascal to name a few, showed this great story of a hypocritical TV presenter in this video for Chase and Status
Mike O’Keefe of Sony revealed Jonathan Glazer had a budget of around £100k to produce Jamiroquai’s floor sliding Virtual Insanity. He then went a quarter of a million over budget creating the 3D creature coming out of the sea in the opening sequence of Deeper Underground.
Aside from these facts he showed us the brilliant piece of marketing for the launch of Kasabian's new track 'Underdog'. By recreating Guitar Hero on a massive scale and getting a West London football club to hits the notes at the right time by kicking a football at the relevant colour dot. Hours later of practise, the team manage the full version of the track. You can only imagine their elation.

Directed by Dan Henshaw.

Found Collective have produced some highly creative & powerful films for Pendulum, Depeche Mode and LadyTron. What caught my attention though was this cool viral made for Vodaphone to show The Evolution of the mobile phone. 



Found collective also collaborated on this piece for the Director's showcase in Cannes, making a kinect performance that can only be explained here. The effects produced as you can see are quite intriquing. 




We also got a sneak peak into some of the test video tricks from Henry Schofield of Partizan which was a highlight for me.

And I'd like to leave you with this beautiful film created by an upcoming Mexican Director, Alberto Gomez whose response to Saatchi's 'Hello, Future' music video competition no doubt won him some fans in Cannes where he was announced the Winner. His stylish and beautiful art directed interpretation of Moby's track takes the viewer to another realm.


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