Increasingly, articles are reporting that twitter has given a new lease of life to television ratings thanks to the inane banter/ heated debates that go on during programming. Now, tv producers can watch and receive realtime feedback from viewers and even interact themselves. This kind of audience engagement and consumer relationship has never occurred before.
I could never understand it - I mean, if you're watching a programme, you're watching a programme right? Wrong! Then I joined twitter. I had this inexplicable urge to let the world know my opinion and see what others were saying on the same subject. This instant conversation or eavesdropping of complete strangers was addictive. I have calmed down now, and do find 'following' twitter somewhat daunting, but you can't help but recognise the effect it has had on consumers and brands alike. You're no longer alone in voicing your opinion and shouting at the telly: you can tweet them instead. Incidentally, I love how that sounds delicate, almost like a nudge. 'Send us a tweet - it's not going to hurt'. I'm sure abuse can fit into 142 characters..
Friday 4 February 2011
Twittervision
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2 comments:
I love a nice bit of Twitter banter while watching telly, especially during EastEnders. It ads another layer to the experience.
Besides football or sports games in the pub, I haven't seen much social telly watching in London. I used to watch Sex and the City and Six Feet Under in a bar back in Minneapolis. You'd have drink specials and you'd sit and watch the show with a group of people. It was a lot of fun. Wish there was something like that here.
Yeah - It's a real culture difference. Entertainment shows have never been shown in bars here - I'm sure there has been the odd 'X-factor night' or Sex in the city themed evening, but most people see watching Tv as something to do at home. Interesting to see if that will ever shift?
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