Goodbye Cellulite

Spotted this in Cr, and thought "cool". It's quick, clever and good use of media.

Unfortunately while searching for the Nivea image, I was disappointed to discover someone had got there first two years ago in Russia. It's hard to know if the creatives at TBWA NY knew of this, and one could argue they have made much better use of the idea. However, it spoiled my initial "ahhh.." reaction.