Tuesday, 31 March 2009

Stop and Smell the Stilton

Pat on the back for me as I was pleased to discover the book I did for Nexavar, 'Stop and Smell the Stilton' has received critical acclaim at some industry awards. It won an RX Gold at the RX Gold club awards and a New York Global for excellence in direct marketing. The book is aimed at oncologists treating terminal cancer patients, and is designed to help patients cope with the little time they have left in an uplifting way. The book is full of real patient anecdotes, illustrated or created with unusual popups, or craftwork, making it a delightful little read.

Watch a short clip here:

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