Tuesday, 15 June 2010

NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives were asked to challenge the function of the existing Nike trainer, using sport as their inspiration. From “Wacky Races” style characters, fish tank filled shoes, cake trainers to insole letters that travel the globe, the diverse collection will be showcased at the London Design Festival 2010. Check out more inspiring projects here.

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