Tuesday, 16 November 2010

The Golden Stiletto 2010

Delayed report back from last week's Golden Stiletto Awards: An evening dedicated to recognising top female talent in the digital communications industry, organised by Shesays. Entries had been submitted by various individuals who work in agencies across the globe, showcasing their proudest and best work. The winner of the now coveted Golden Stiletto was a team at VML London who created a complete digital experience of A History of the World, in conjunction with the BBC and The British Museum's extensive collection of found objects spanning 2 million years: A complex yet vital project. Another runner up was the Chrome Fastball game created by BBH which allows users to to play whilst crossing the various platforms of google such as You tube, google maps, twitter - inviting the player to interact and learn about each service as they go along.


Yet for pure entertainment a brilliant expose of human behaviour, my favourite had to be Dare Digital's campaign for  Sony Xperia handsets. "The Product Institute" gathers together focus groups consisting of Glamrockers, Senior citizens to surfers and Models performing simple tasks on the phones. The actor conduting the groups is superb, with his non-plussed reactions and dry wit. I can't decide which is my favourite so here are the toddlers & Senior Citizens, but visit the mini site to see the whole lot.



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