Friday, 22 February 2008

How to win an argument

....Ply your Clients with Coffee!

Sounds too easy doesn't it? But according to Pearl Martin of the University of Queensland, Brisbane a few doses of caffeine can make you more easily convinced by arguments that go against your beliefs.
In 2005, her team published a paper. They suggested that stimulators in caffeine improves your ability to understand the reasoning behind strong arguments. So you are more likely to end up agreeing with something that goes against your typical views.

So those posh coffee perculators in meeting rooms aren't just for effect. You've been warned...

Water anyone?


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