Thursday, 1 November 2007

eco-nike

This was a small booklet my partner and I made to change people's views of Nike as a capitalist, globally-hated brand. The tone of voice set was akin to their Run London campaign . We came up with the thought 'Share Your Air', based on the fact that when we run more, we are helping trees by breathing out more CO2, which they like to breathe in...and so helping the environment. It also highlights the fact that if you run in a park or near trees you are inhaling better quality air.


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