Not so innocent

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Most of you will have heard of the fantastic and very worthy idea by Innocent Smoothies to raise money for Age Concern . Every winter, they invite eager knitters to knit little woolly hats that are then adorned to bottles during Novemeber. For every bottle sold 50p goes to the charity. Novel idea and very in-keeping with the brand. But as with all good ideas, people are soon jump on the bandwagon. Now Origins beauty and Skincare have done the same thing with their perfume bottles. Except it's not as imaginative, and doesn't have the same community feel that innocent create by inviting their fanbase to join in. I suppose it's still all in a good cause, but points lost for lack of marketing originality.